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First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it! Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he take! s a series of meetings with companies willing to align their brand with his--and make no mistake, Spurlock is as much a brand as Donald Trump or Outkast's Big Boi, who show up to talk about product endorsement. The director's entertaining and enlightening journey even leads him to a juice purveyor that opens its wallet for placement above the title--hence the name of the pomegranate beverage which appears on all promotional materials. As one observer puts it, "You're selling out, but not selling out." For perspective, Spurlock solicits commentary from progressive thinkers, like Ralph Nader and Noam Chomsky, and Hollywood types, like J.J. Abrams, who created Lost, and Quentin Tarantino, who admits that a certain all-night diner rejected his offer to appear in Reservoir Dogs. Spurlock even travels to São Paulo to take a look at their ban on outdoor ads: no billboards or messages on cabs and buses, rendering the city clean and downright dull for those accustomed! to American-style marketing. The film as a whole resembles a ! full-len gth version of a Mad Men pitch meeting--but funnier. --Kathleen C. FennessyFirst, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it! Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a series of! meetings with companies willing to align their brand with his--and make no mistake, Spurlock is as much a brand as Donald Trump or Outkast's Big Boi, who show up to talk about product endorsement. The director's entertaining and enlightening journey even leads him to a juice purveyor that opens its wallet for placement above the title--hence the name of the pomegranate beverage which appears on all promotional materials. As one observer puts it, "You're selling out, but not selling out." For perspective, Spurlock solicits commentary from progressive thinkers, like Ralph Nader and Noam Chomsky, and Hollywood types, like J.J. Abrams, who created Lost, and Quentin Tarantino, who admits that a certain all-night diner rejected his offer to appear in Reservoir Dogs. Spurlock even travels to São Paulo to take a look at their ban on outdoor ads: no billboards or messages on cabs and buses, rendering the city clean and downright dull for those accustomed to American-! style marketing. The film as a whole resembles a full-length v! ersion o f a Mad Men pitch meeting--but funnier. --Kathleen C. FennessyNew York Times columnist Frank Rich examines the trail of fictions manufactured by the Bush administration from 9/11 to Hurricane Katrina, exposing the most brilliant spin campaign ever waged.

When America was attacked on 9/11, its citizens almost unanimously rallied behind its new, untested president as he went to war. What they didn't know at the time was that the Bush administration's highest priority was not to vanquish Al Qaeda but to consolidate its own power at any cost. It was a mission that could be accomplished only by a propaganda presidency in which reality was steadily replaced by a scenario of the White House's own invention-and such was that scenario's devious brilliance that it fashioned a second war against an enemy that did not attack America on 9/11, intimidated the Democrats into incoherence and impotence, and turned a presidential election into an irrelevant referendum o! n macho imagery and same-sex marriage.

As only he can, acclaimed New York Times columnist Frank Rich delivers a step-by-step chronicle of how skillfully the White House built its house of cards and how the institutions that should have exposed these fictions, the mainstream news media, were too often left powerless by the administration's relentless attack machine, their own post-9/11 timidity, and an unending parade of self-inflicted scandals (typified by those at The New York Times). Demonstrating the candor and conviction that have made him one of our most trusted and incisive public voices, Rich brilliantly and meticulously illuminates the White House's disturbing love affair with "truthiness," and the ways in which a bungled war, a seemingly obscure Washington leak, and a devastating hurricane at long last revealed the man-behind-the-curtain and the story that had so effectively been sold to the nation, as god-given patriotic fact.